Does Bananas Smoothies Frozen Yogurt devote any part of the advertising funds to the solicitation of franchisees?
Bananas_Smoothies_Frozen_Yogurt Franchise · 2025 FDDAnswer from 2025 FDD Document
ng and accounting for assessments for the Fund.
We will prepare an annual accounting of the Fund which will be available to you on request. We specifically reserve the right to require any advertising cooperatives to be formed, changed, dissolved or merged. No part of the advertising funds are devoted to the solicitation of franchisees. Any funds which are left in the Fund at the end of the fiscal year are carried into the next year. We do not have an advertising council.
You may not advertise or maintain a presence on the Internet or any other computer network in connection with your Franchised Business without our prior approval which we have the right to withhold in our sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 38–43)
What This Means (2025 FDD)
According to the 2025 Bananas Smoothies Frozen Yogurt Franchise Disclosure Document, the company does not use any part of its advertising funds to solicit new franchisees. The FDD specifies that the National Advertising Fund is used for general public recognition and acceptance of the brand's trademarks and system.
The funds are allocated to various advertising and marketing activities. For the fiscal year ending December 29, 2024, the advertising costs totaled approximately $51,351. These funds were allocated to national promotions (15%), media (20%), research and development (50%), and miscellaneous marketing (15%).
Bananas Smoothies Frozen Yogurt maintains complete discretion over the advertising programs, including the creative concepts, materials, media channels, and allocation of funds. Franchisees are not entitled to expenditures equivalent or proportionate to their contributions, nor are they guaranteed direct or pro rata benefits from the fund's expenditures. This means that while franchisees contribute to the fund, Bananas Smoothies Frozen Yogurt decides how the money is spent to benefit the system as a whole.