Under what conditions can a Bambu franchisee use the marks as part of an electronic mail address?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use the mark "BAMBŪ" as the principal identification of your Bambū shoppe. You must also identify yourself as an independent owner of the shoppe, however, in the manner as we may require. You may not use any of the Marks or words that are confusingly similar to the Mark as part of any corporate or trade name or with any prefix to identify unauthorized services or products or in any other manner not expressly authorized in writing by us. Except as permitted in the FRC Materials, you may not use any of the Marks as part of an electronic mail address or on any sites on the Internet and you may not use or register any of the Marks as part of a domain name on the Internet. You must modify or discontinue your use of the Marks if we require modification or discontinuance, at your own expense.
Source: Item 13 — (FDD pages 40–42)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, a franchisee's use of the brand's marks in an email address is generally prohibited. The FDD states that franchisees may not use any of the Bambu Marks as part of an electronic mail address, except as permitted in the FRC Materials.
This restriction extends to the franchisee's website as well. Franchisees are not allowed to use the Marks on any sites on the Internet or register them as part of a domain name, unless explicitly authorized in the FRC Materials. This policy ensures that Bambu maintains control over its brand identity and online presence, preventing unauthorized or inconsistent use of its trademarks.
For a prospective franchisee, this means they must adhere to Bambu's guidelines regarding the use of the Marks in any digital communication or online platform. It is important to carefully review the FRC Materials to understand the specific permitted uses, if any, of the Marks in email addresses or online. Any deviation from these guidelines could result in a breach of the franchise agreement and potential legal consequences.