What trade name and service mark does Bambu franchise shoppes under?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
any such service evaluation available to Franchisee, in Bambu's sole discretion.
15. MARKS, TRADE NAMES AND PROPRIETARY INTERESTS
- 15.1 Marks. Franchisee acknowledges that Bambu has the sole right to own, license and control Franchisee's use of the "BAMBŪ® " service mark and other of the Marks, and that such Marks shall remain under the sole and exclusive ownership and control of Bambu. Franchisee acknowledges that it has not acquired any right, title or interest in such Marks except for the right to use such marks in the operation of its Bambū shoppe as it is governed by this Agreement. Except as permitted in the FRC Materials, Franchisee shall not use any of the Marks as part of an electronic mail address, or on any sites on the Internet and Franchisee shall not use or register any of the Marks as part of a domain name on the Internet.
- 15.2 No Use of Other Marks. No service mark other than "BAMBŪ® " or such other Marks as may be specified by Bambu shall be used in the identification, marketing, promotion or operation of the Bambū shoppe.
- 15.3 Bambū system. Franchisee acknowledges that Bambu owns and controls the distinctive plan for the establishment, operation and promotion of the Bambū shoppe and all related Bambū system of doing business, previously defined as the "Bambū system", which include, but are not limited to, Bambu's standards and specifications for the franchised site, premises, leasehold improvements, interior finish, equipment, supplies, materials, inventory type and control, technical equipment standards, order fulfillment methods, customer relations, marketing techniques, written promotional materials, advertising, accounting systems, drink and food item preparation information, menu items, food preparation methods and any applicable food handler requirements and safety standards, all of which constitute confidential tra
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to the 2025 FDD, Bambu franchisees operate under the "BAMBŪ® " service mark. Bambu retains sole ownership and control of this mark, and the franchise agreement grants franchisees the right to use it specifically for operating their Bambu shoppe.
The FDD specifies that franchisees cannot use any other service marks besides "BAMBŪ® " or other marks designated by Bambu for identifying, marketing, promoting, or operating the shoppe. Franchisees are also prohibited from using the marks in email addresses, internet sites, or domain names, unless explicitly permitted in the FRC (Franchise Resource Center) Materials.
Bambu also asserts a prior and superior claim to the "Bambū" trade name. Franchisees are restricted from incorporating "Bambū" or similar names into their business's legal structure (corporation, partnership, LLC) without written consent from Bambu. Franchisees must also clearly identify themselves as a "Bambū Licensee" or "Bambū Franchisee" in all advertising and promotional materials to avoid misrepresenting their association with Bambu.