Does Bambu recommend that franchisees conduct local advertising to promote their Bambu shoppe?

According to Bambu's 2025 Franchise Disclosure Document, Bambu recommends that franchisees conduct local advertising to create public awareness of their Bambu shoppe. However, all advertising and promotional materials must receive prior written approval from Bambu before publication. This includes various forms of advertising such as online directory listings, search engine marketing, newspaper ads, flyers, brochures, magazines, coupons, direct mail, specialty items, radio, television, social media, videos, and in-shop marketing. Franchisees must also obtain approval before using any promotional materials provided by vendors.

Bambu retains the right to withhold approval of advertising at its sole discretion, emphasizing that advertising the Bambu shoppe according to Bambu's standards is essential to the Bambu system. Franchisees are required to display all promotional materials, signs, point-of-purchase displays, and other marketing materials as prescribed by Bambu.

In addition to local advertising, franchisees are required to participate in designated electronic advertising programs in compliance with Bambu's policies. Bambu also mandates participation in promotional campaigns, customer loyalty programs, and social media programs, which may incur costs for the franchisee. Franchisees must also honor coupons and discounts at their own expense, unless otherwise specified by Bambu in writing.

Franchisees should be aware that while Bambu recommends local advertising, it maintains strict control over all advertising materials and programs to ensure brand consistency and adherence to its standards. Franchisees must budget, prepare an initial marketing plan, and reserve and spend a minimum of $5,000 for an initial opening marketing, public relations, and social media influencer program within the first 120 days after opening.