What phrase must a Bambu franchisee use in conjunction with their business name in advertising?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall, in all advertising and promotion, promotional materials, letterhead, and e-mails, display its business name only in obvious conjunction with the phrase "Bambū Licensee" or "Bambū Franchisee" or with such other words and in such other phrases to identify itself as an independent owner of the Bambū shoppe, as may from time to time be prescribed in the FRC Materials.
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, a franchisee must clearly display their business name alongside the phrase "Bambū Licensee" or "Bambū Franchisee" in all advertising, promotional materials, letterheads, and emails. Alternatively, they can use other words and phrases approved by Bambu in the FRC Materials to identify themselves as an independent owner of the Bambū shoppe.
This requirement ensures that customers understand the franchisee is an independent entity operating under a license or franchise agreement with Bambu, and not a direct extension of the parent company. This distinction is important for managing customer expectations and clarifying liability.
The FDD also states that Bambu may modify the Marks and the Bambū system, including trademarks and operational techniques. If such alterations occur, the franchisee is responsible for complying with these changes at their own expense within a reasonable timeframe after receiving written notice from Bambu. This could involve updating advertising materials to reflect the new branding or operational standards, which could pose an additional cost to the franchisee.