Can the Bambu Marketing and Technology Fund be used for regional media advertising?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee agrees that the Marketing and Technology Fund may be used for applications that promote Bambū shoppes, such as loyalty programs and other specialized applications that can add business to the shoppes, such as catering and charitable events, as well as for covering the costs of researching, preparing, maintaining, administering and directing advertising and promotional materials and public relations programs, including production of commercial print, radio, television, magazine, newspaper, Internet advertising, direct response literature, direct mailings, brochures, collateral materials advertising, surveys of advertising effectiveness, advisory council expenses, convention expenses, social media marketing, and other advertising or public relations expenditures, for any international, national, or regional media.
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, the Marketing and Technology Fund can be used for regional media advertising. Bambu has sole discretion over the advertising and marketing programs financed by the fund, including media placement.
The FDD specifies that the Marketing and Technology Fund may be used for various applications that promote Bambu shoppes, such as loyalty programs, catering, and charitable events. It also covers the costs of creating advertising and promotional materials for different media, including print, radio, television, magazine, newspaper, Internet advertising, direct response literature, direct mailings, brochures, collateral materials advertising, surveys of advertising effectiveness, advisory council expenses, convention expenses, social media marketing, and other advertising or public relations expenditures, for any international, national, or regional media.
This means that Bambu franchisees benefit from the possibility of regional advertising campaigns funded through the Marketing and Technology Fund, potentially increasing brand awareness and driving business to their specific locations. However, Bambu retains control over these campaigns, and there is no guarantee that the expenditures will directly correlate with contributions from franchisees in a particular region.