Can the Bambu Marketing and Technology Fund be used for national media advertising?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee agrees that the Marketing and Technology Fund may be used for applications that promote Bambū shoppes, such as loyalty programs and other specialized applications that can add business to the shoppes, such as catering and charitable events, as well as for covering the costs of researching, preparing, maintaining, administering and directing advertising and promotional materials and public relations programs, including production of commercial print, radio, television, magazine, newspaper, Internet advertising, direct response literature, direct mailings, brochures, collateral materials advertising, surveys of advertising effectiveness, advisory council expenses, convention expenses, social media marketing, and other advertising or public relations expenditures, for any international, national, or regional media.
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, the Marketing and Technology Fund can be used for national media advertising. Bambu has sole discretion over the advertising and marketing programs financed by the fund. This includes decisions about creative concepts, materials, endorsements, geographic placement, market placement, media placement and allocation, and overall administration.
The funds may be used for applications that promote Bambu shops, such as loyalty programs, catering, and charitable events. It can also cover the costs of researching, preparing, maintaining, and directing advertising and promotional materials. These materials can include commercial print, radio, television, magazine, newspaper, Internet advertising, direct response literature, direct mailings, and brochures.
Furthermore, the Marketing and Technology Fund can be used for public relations programs, including surveys of advertising effectiveness, advisory council expenses, convention expenses, and social media marketing. The fund can also cover other advertising or public relations expenditures for any international, national, or regional media. This gives Bambu a wide latitude in how it chooses to promote the brand, and franchisees should be aware that they may not have direct control over how these funds are spent, but the funds can be used for national media.