What mark does Bambu use in connection with its shoppes?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
- 15.2 No Use of Other Marks.
No service mark other than "BAMBŪ® " or such other Marks as may be specified by Bambu shall be used in the identification, marketing, promotion or operation of the Bambū shoppe.
- 15.3 Bambū system.
Franchisee acknowledges that Bambu owns and controls the distinctive plan for the establishment, operation and promotion of the Bambū shoppe and all related Bambū system of doing business, previously defined as the "Bambū system", which include, but are not limited to, Bambu's standards and specifications for the franchised site, premises, leasehold improvements, interior finish, equipment, supplies, materials, inventory type and control, technical equipment standards, order fulfillment methods, customer relations, marketing techniques, written promotional materials, advertising, accounting systems, drink and food item preparation information, menu items, food preparation methods and any applicable food handler requirements and safety standards, all of which constitute confidential trade secrets of Bambu.
Franchisee acknowledges that Bambu has valuable rights in and to such trade secrets.
Franchisee further acknowledges that it has not acquired any right, title or interest in the Bambū system except for the right to use the Bambū system in the operation of the Bambū shoppe as it is governed by this Agreement and that it is obligated to maintain the confidentiality of the Bambū system in accordance with Section 21.3 below.
- 15.4 Mark Infringement.
Franchisee shall notify Bambu in writing of any possible infringement or illegal use by others of a trademark the same as or confusingly similar to the Marks which may come to its attention.
Franchisee acknowledges that Bambu shall have the right, in its sole discretion, to determine whether any action will be taken on account of any possible infringement or illegal use.
Bambu may commence or prosecute such action in Bambu's own name and may join Franchisee as a party to the action if Bambu determines it to be reasonably necessary for the continued protection and quality control of the Marks and Bambū system.
Bambu shall bear the reasonable cost of any such action, including attorneys' fees.
Franchisee must fully cooperate with Bambu in any such litigation.
- 15.5 Franchisee's Business Name.
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, the company uses the service mark "BAMBŪ®" in the identification, marketing, promotion, or operation of its shoppes. Franchisees are not allowed to use any other service mark unless specified by Bambu.
This means that franchisees must adhere to Bambu's branding guidelines and can only use the approved marks to represent their business. This helps maintain a consistent brand image across all Bambu locations.
The FDD also states that Bambu owns and controls the use of the "BAMBŪ® " service mark and other marks, and the franchisee's right to use these marks is limited to the operation of their Bambu shoppe as governed by the Franchise Agreement. Franchisees cannot use any of the marks as part of an email address or on internet sites, nor can they register any of the marks as part of a domain name on the internet, unless permitted in the FRC Materials.