What kind of social media accounts does Bambu require a franchisee to set up?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
or associated with the Marks and Bambū system including, without limitation, databases of customer email addresses and other customer information. Franchisee shall set up all social media accounts Bambu recommends, including utilizing a standardized third-party social media management technology. Bambu requires Franchisee to participate in certain designated Electronic Advertising programs and Franchisee agrees to do so in strict compliance with Bambu's policies and rules regarding the creation, maintenance, use and content of such Electronic Advertising as set forth in this Agreement, the FRC Materials or an Electronic Advertising code of conduct that Bambu may develop, disseminate and modify from time to time.
- 13.7 Loyalty Rewards and Other Promotional Programs. Except as prohibited or limited by law, Franchisee shall fully participate in all promotional campaigns, prize contests, customer loyalty rewards programs, special offers, discount programs, social media programs, and other programs, whether international, national, regional, or local in nature (including the introduction of new products or services or other marketing programs directed or approved by Bambu), which are prescribed from time to time by Bambu. Franchisee shall participate in Bambu's customer loyalty rewards program and be responsible for the costs of such participation. In addition, Franchisee shall honor any coupons, customer loyalty rewards program points or credits, discounts, or other authorized promotional offers of Bambu at Franchisee's sole cost unless otherwise specified in writing by Bambu. Franchisee acknowledges that Bambu frequently implements such promotions intended to increase customer awareness and build business on an international, national, regional, or local level, and Franchisee's participation in these promotions is essential to their success. Franchisee acknowledges that Bambu has no obligation to reimburse Franchisee for the costs associated with participating in these promotions. From time to time a promotion may not benefit all franchisees in the Bambū system; and if the promotion is not offered in the region, or another unknown hardship arises, Bambu may, at Bambu's option, exempt Franchisee and/or other franchisees on a case-by-case basis. Franchisee must follow the guidelines provided by the designated provider of any of these programs and the guidelines set forth in the FRC Materials with respect to Franchisee's obligations and responsibilities under the program (which may include a requirement to purchase related equipment and software), the methods of operation for the program, the transaction information Franchisee is required to provide to Bambu and the retention of complete and accurate books and records regarding transactions made pursuant to a program.
14.
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to the 2025 FDD, Bambu franchisees are required to set up all social media accounts that Bambu recommends. These accounts must utilize a standardized third-party social media management technology. Bambu retains the exclusive right to develop and control the content of all electronic advertising for Bambu shops.
Franchisees must strictly comply with Bambu's policies and rules regarding the creation, maintenance, use, and content of such electronic advertising, as outlined in the Franchise Agreement, FRC Materials, or any electronic advertising code of conduct that Bambu may develop and modify. Franchisees must also participate in social media programs prescribed by Bambu.
Bambu may provide franchisees with social media use policies for posting to approved social media sites and applications, such as the Bambu shop's Yelp and Google pages. Franchisees may be required to use the social media platform to respond to comments on Yelp and Google and to provide information on views of social media postings. However, Bambu may change or discontinue these social media use policies at its discretion.