What governs a Bambu franchisee's participation and communications on the Internet and on the FRC Materials site?

According to Bambu's 2025 Franchise Disclosure Document, a franchisee's participation and communications on the Internet and on the Franchise Resource Center (FRC) Materials site are governed by the standards, specifications, and guidelines periodically established by Bambu. This means that Bambu sets the rules and expectations for how franchisees interact online and within the FRC Materials site.

Bambu also has the right to develop and control the content of all Electronic Advertising for Bambu shops. Franchisees are required to set up social media accounts that Bambu recommends, using standardized third-party social media management technology. Franchisees must participate in designated Electronic Advertising programs in strict compliance with Bambu's policies and rules, as outlined in the Agreement, the FRC Materials, or an Electronic Advertising code of conduct.

Furthermore, Bambu may provide franchisees with social media use policies for posting to approved social media sites and applications, such as the Bambu shop's Yelp and Google pages. Franchisees may be required to use the social media platform to respond to comments on Yelp and Google and to provide information on views of social media postings. Bambu retains the right to change or discontinue these social media use policies at its discretion.

These stipulations ensure that all online activities and communications related to the Bambu brand are consistent and aligned with the franchisor's standards. This allows Bambu to maintain control over its brand image and customer interactions in the digital space, while requiring franchisees to adhere to these guidelines.