What is the franchisee's obligation regarding actions or statements that could be injurious to the reputation of Bambu?

According to Bambu's 2025 Franchise Disclosure Document, franchisees are prohibited from taking any actions or making statements that could harm the brand's reputation. Specifically, franchisees must not criticize, denigrate, or disparage Bambu or its Bambu system. This includes any behavior that could be injurious to the reputation or goodwill of Bambu or its Marks, or that may interfere with the business affairs or business relations of Bambu.

This obligation is in place to protect the brand's image and maintain consistency across all franchise locations. Any negative publicity or disparaging remarks from a franchisee could potentially damage the entire Bambu system, affecting other franchisees and the franchisor. Therefore, Bambu emphasizes the importance of franchisees acting in a manner that upholds the brand's reputation.

This type of clause is common in franchise agreements, as franchisors need to protect their brand and ensure a consistent customer experience. Franchisees should be aware of this obligation and ensure that their actions and statements, both in their business operations and in public, align with the standards and values of the Bambu brand. Failure to comply with this provision could lead to penalties or even termination of the franchise agreement.