Can a Bambu franchisee use or register any of the Marks as part of a domain name on the Internet?

According to Bambu's 2025 Franchise Disclosure Document, a franchisee is generally prohibited from using Bambu's marks as part of a domain name on the internet. Specifically, the FDD states that franchisees cannot use the marks in an email address or on any internet sites, nor can they register the marks as part of a domain name. The only exception to this rule is if the Franchise Resource Center (FRC) Materials explicitly permit such use. This restriction underscores Bambu's strict control over its brand identity and online presence.

This restriction is typical in franchising, as franchisors like Bambu need to maintain consistent brand representation across all digital platforms. By preventing franchisees from using the marks in domain names, Bambu aims to avoid customer confusion and ensure that the official Bambu website and approved online channels remain the primary source of information and services. This control helps Bambu manage its online reputation and marketing strategies effectively.

For a prospective Bambu franchisee, this means they must choose a domain name for their specific location that does not include any of Bambu's trademarks unless explicitly authorized. They should consult the FRC Materials for any specific guidelines or permissions related to online branding. Failure to comply with this requirement could result in a breach of the franchise agreement and potential legal consequences. It is essential to adhere to Bambu's branding guidelines to maintain a consistent and professional image that aligns with the franchisor's standards.