How must a Bambu franchisee display their business name in advertising and promotional materials?

According to Bambu's 2025 Franchise Disclosure Document, a franchisee must clearly indicate their independent ownership when advertising or promoting their Bambu shop. Specifically, in all advertising, promotional materials, letterheads, and emails, the franchisee's business name must be displayed in conjunction with the phrase "Bambū Licensee" or "Bambū Franchisee." Alternatively, the franchisee can use other words or phrases approved by Bambu in the FRC Materials to identify themselves as an independent owner.

This requirement ensures that customers understand they are dealing with an independently owned franchise location rather than directly with the Bambu corporation. This distinction is common in franchising, as it clarifies the roles and responsibilities of both the franchisor and the franchisee. It also protects Bambu's brand identity by preventing franchisees from misrepresenting themselves as direct extensions of the company.

Furthermore, Bambu retains control over electronic advertising content for Bambu shops and requires franchisees to participate in designated electronic advertising programs. Franchisees must also set up social media accounts recommended by Bambu, using standardized third-party social media management technology. All advertising and promotional materials, whether printed or digital, require Bambu's prior written approval, which must be submitted at least 30 days before publication. This includes online directory listings, search engine marketing, newspaper ads, flyers, brochures, magazines, coupons, direct mail, specialty items, radio, television, and social media content.

These stipulations highlight the importance of adhering to Bambu's standards and specifications in advertising and marketing. Franchisees must display all required promotional materials, signs, and point-of-purchase displays as prescribed by Bambu. This level of control allows Bambu to maintain a consistent brand image and quality across all franchise locations, which is a typical practice in franchise systems.