Is a Bambu franchisee allowed to hold itself out as "Bambu Dessert Drinks"?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall not hold itself out as "Bambu Franchising LLC," "Chè," "Bambu Dessert Drinks," "Bambu," "Bambū," or as being associated with Bambu in any manner other than as a franchisee or licensee or as being associated with any affiliate of Bambu and shall comply with the terms of Section 20.1.
Franchisee shall, in all advertising and promotion, promotional materials, letterhead, and e-mails, display its business name only in obvious conjunction with the phrase "Bambū Licensee" or "Bambū Franchisee" or with such other words and in such other phrases to identify itself as an independent owner of the Bambū shoppe, as may from time to time be prescribed in the FRC Materials.
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, a franchisee is explicitly prohibited from presenting themselves as "Bambu Dessert Drinks". The FDD states that franchisees must not hold themselves out as "Bambu Franchising LLC," "Chè," "Bambu Dessert Drinks," "Bambu," "Bambū," or as being associated with Bambu in any manner other than as a franchisee or licensee.
This restriction is in place to protect Bambu's brand identity and to ensure that customers are not confused about the nature of the franchisee's relationship with the franchisor. It also ensures that franchisees do not misrepresent themselves as being directly part of the corporate entity or other unauthorized associations.
To ensure proper representation, the franchisee must, in all advertising and promotional materials, clearly display their business name in conjunction with the phrase "Bambū Licensee" or "Bambū Franchisee," or with other words that identify them as an independent owner of the Bambū shoppe. This requirement aims to maintain transparency and avoid any potential customer confusion regarding the ownership and operation of the franchise.
Therefore, a prospective Bambu franchisee needs to be aware of these restrictions and adhere strictly to the prescribed methods of identifying their business to the public, ensuring compliance with Bambu's branding and operational standards.