What does Bambu consider to be included within its definition of 'Confidential Information'?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
Associate recognizes and agrees that certain proprietary information relating to Bambu and its operations and the operations of Bambū shoppes ("Confidential Information") is owned by Bambu and is treated as confidential by Bambu and Franchisee, including without limitation, all proprietary information concerning Bambū shoppes; the Bambū system; the distinctive business format, plans, methods, drink and food item preparation information, recipes, menu, food preparation techniques, processes, and product formulas of a Bambū shoppe; designs; layouts;
operating procedures; all financial information of Bambu or Franchisee other than financial information filed with any government regulatory agency; marketing methods; sales and promotional methods; all nonpublic statistical information; the strategic plan, budgets and projections for Bambu; all information concerning negotiations of any kind conducted by Bambu whether pending or completed; all marketing research data and marketing plans; all information contained in the Bambū resource center materials, and any other manual or other nonpublic written information; internal lists of franchisees and customers of Bambū shoppes; and all other information which may be considered a trade secret or proprietary and such Confidential Information as may be further developed from time to time by Bambu.
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, Confidential Information is considered proprietary information relating to Bambu and its operations, as well as the operations of Bambu shoppes. This includes, but is not limited to, all proprietary information concerning Bambu shoppes, the Bambu system, and the distinctive business format. It also encompasses plans, methods, drink and food item preparation information, recipes, menus, food preparation techniques, processes, and product formulas of a Bambu shoppe. Designs, layouts, and operating procedures also fall under this definition.
Furthermore, Confidential Information includes all financial information of Bambu or the franchisee (excluding information filed with government regulatory agencies), marketing methods, sales and promotional methods, and all nonpublic statistical information. The strategic plan, budgets, and projections for Bambu are also considered confidential. This extends to all information concerning negotiations of any kind conducted by Bambu, whether pending or completed, as well as all marketing research data and marketing plans.
Additionally, all information contained in the Bambu resource center materials, any other manual or other nonpublic written information, internal lists of franchisees and customers of Bambu shoppes, and all other information which may be considered a trade secret or proprietary are included. The definition also covers such Confidential Information as may be further developed from time to time by Bambu. This broad definition ensures that a wide array of sensitive business information remains protected, giving Bambu a competitive advantage.