Who bears the cost of participating in Bambu's customer loyalty rewards program and promotional campaigns?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
Except as prohibited or limited by law, you must, at your sole cost, fully participate in our customer loyalty rewards program, and all promotional campaigns, prize contests, social media programs, special offers, discount programs, and other programs, whether international, national, regional, or local in nature, which we prescribe. In addition, at your sole cost, you must honor any coupons, customer loyalty rewards program points or credits, discounts, or other authorized promotional offers that we prescribe for the franchise system, unless we agree otherwise. You must follow the guidelines set forth in the FRC Materials with respect to your obligations and responsibilities under these programs. We reserve the right to require you to purchase and utilize processing equipment and software designated by us to implement any of these programs.
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 22–26)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, franchisees are responsible for the costs associated with the customer loyalty rewards program and promotional campaigns. Specifically, the FDD states that franchisees must participate in Bambu's customer loyalty rewards program, promotional campaigns, prize contests, social media programs, special offers, and discount programs at their sole cost. This applies to programs of all scopes, whether international, national, regional, or local. Franchisees must also honor any coupons, loyalty program points, discounts, or other authorized promotional offers unless Bambu agrees otherwise.
This means that a Bambu franchisee will need to budget for these expenses as part of their operating costs. The franchisee is also responsible for purchasing and utilizing any processing equipment and software that Bambu designates to implement these programs. The FDD also mentions that franchisees must follow the guidelines set forth in the Franchisee Resource Center (FRC) Materials regarding their obligations and responsibilities under these programs.
In practical terms, this means that franchisees will need to allocate funds for marketing and promotional activities to drive customer engagement and sales. This could include costs related to printing coupons, providing discounts, managing social media campaigns, and purchasing necessary equipment or software. Franchisees should carefully review the FRC Materials to understand the specific requirements and guidelines for participating in these programs and to effectively manage their marketing budget.