What advertising and promotional materials does Bambu provide access to for franchisees?
Bambu Franchise · 2025 FDDAnswer from 2025 FDD Document
9.1 Bambu's Services. Bambu shall, during Franchisee's operation of the Bambū shoppe, make available to Franchisee the following services:
a. Bambu shall give Franchisee access to print and social media advertising and promotional materials and certain creative designs for marketing materials as may be developed by Bambu, the cost of which will be borne by the Marketing and Technology Fund defined in Article 13 below. Bambu reserves the right to charge Franchisee for reproducing advertising materials for Franchisee's use and for similar advertising and marketing costs incurred on Franchisee's behalf.
g.
Assistance in determining the scope of and approach to Franchisee's initial marketing campaign for the opening of the Bambū shoppe including access to previously approved marketing materials.
Franchisee's initial marketing and promotional campaign will utilize the marketing and public relations programs and media and advertising materials that Bambu has developed or that Bambu otherwise approves.
Franchisee must budget, prepare an initial marketing plan, and reserve and spend a minimum of $5,000 for an initial opening marketing, public relations, and social media influencer program within the first 120 days after opening.
Bambu shall retain the exclusive right to develop and control the content of all Electronic Advertising for the Bambū shoppes.
Bambu requires Franchisee to participate in certain designated Electronic Advertising programs and Franchisee agrees to do so in strict compliance with Bambu's policies and rules regarding the creation, maintenance, use and content of such Electronic Advertising as set forth in this Agreement, the FRC Materials or an Electronic Advertising code of conduct that Bambu may develop, disseminate and modify from time to time.
Franchisee shall obtain Bambu's prior written approval of all advertising or other marketing or promotional programs or materials regarding the Bambū shoppe, whether printed or digital, including, without limitation, online directory or search engine marketing, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, specialty and novelty items, and radio, television, social media materials and videos, and in-shoppe marketing.
Source: Item 23 — Receipts (FDD pages 52–209)
What This Means (2025 FDD)
According to Bambu's 2025 Franchise Disclosure Document, franchisees are given access to various advertising and promotional materials. Bambu provides access to print and social media advertising, promotional materials, and certain creative designs that may be developed by Bambu. The cost for these materials is covered by the Marketing and Technology Fund. However, Bambu retains the right to charge franchisees for reproducing advertising materials for their own use and for similar advertising and marketing costs incurred on the franchisee's behalf.
Bambu also provides assistance in determining the scope and approach to the franchisee's initial marketing campaign for the opening of their Bambu shoppe, including access to previously approved marketing materials. Franchisees are required to conduct an initial marketing and promotional program for their Bambu shoppe around the time of opening, utilizing marketing, public relations programs, media, and advertising materials developed or approved by Bambu. Franchisees must budget and spend a minimum of $5,000 for an initial opening marketing, public relations, and social media influencer program within the first 120 days after opening.
However, franchisees are restricted from independently creating electronic advertising. Bambu retains the exclusive right to develop and control the content of all electronic advertising for Bambu shoppes. Franchisees are required to participate in designated electronic advertising programs in compliance with Bambu's policies. All advertising or other marketing or promotional programs or materials, whether printed or digital, require Bambu's prior written approval. This includes online directory or search engine marketing, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, specialty and novelty items, radio, television, social media materials and videos, and in-shoppe marketing.