What is the B Bops franchisee's responsibility regarding the implementation of advertising and promotional campaigns?
B_Bops Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall be responsible at its own expense for implementing such campaigns in accordance with Section 10(D) hereof.
Franchisee shall, during each calendar quarter during the Term of this Agreement, expend at least two percent (2%) of the gross sales (as defined in Section 9(D) above) generated by the Franchise for independent advertising to be undertaken by Franchisee.
Franchisee may satisfy the independent advertising requirement by implementation of advertising and promotional campaigns provided by Company in accordance with Section 11(A) hereof or may create and implement advertising or promotional campaigns of its own, provided that any advertising or promotional campaign developed by Franchisee shall be submitted to Company for its written approval prior to implementation thereof.
Company reserves the right to require Franchisee to submit a report detailing all independent advertising expenditures (along with copies of supporting invoices) at such times as Company may direct.
Source: Item 22 — CONTRACTS (FDD page 53)
What This Means (2025 FDD)
According to the 2025 B Bops Franchise Disclosure Document, the franchisee is responsible for implementing advertising and promotional campaigns at their own expense, as detailed in Section 10(D) of the franchise agreement. B Bops, however, develops and provides advertising, promotional, and public relations campaigns using the advertising fees collected from all franchisees. The content, concepts, materials, and media used in these campaigns are determined at the sole discretion of B Bops.
In addition to the advertising fee paid to B Bops, the franchisee must spend at least two percent (2%) of their gross sales each calendar quarter on independent advertising. This independent advertising can be satisfied by implementing advertising and promotional campaigns provided by B Bops, or by creating their own campaigns. However, any advertising or promotional campaign developed independently by the franchisee must receive written approval from B Bops before it is implemented.
B Bops retains the right to request a report from the franchisee detailing all independent advertising expenditures, along with supporting invoices, at any time. This ensures that franchisees are meeting their advertising obligations and that all advertising aligns with the brand standards and image of B Bops. This dual approach to advertising—corporate-led campaigns combined with required local spending—is common in franchising, balancing brand consistency with local market needs.