Under what circumstances must an Azal Coffee franchisee sign the Assignment of Telephone Numbers and Electronic Media agreement in Appendix E?
Azal_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
- Introduction. Franchisee has obtained a license from Franchisor for the operation of a business using Franchisor's Azal Coffee franchise business systems ("Franchise Systems"). which business Franchisee acquired by signing a Franchise Agreement dated (the "Franchise Agreement").
In consideration of Franchisor granting the license to Franchisee, Franchisee has agreed to assign all Telephone Numbers and Electronic Media (as defined below) that are associated with Franchisee's Azal Coffee franchise business (the "Franchise Business") and/or the Franchise Systems to Franchisor.
For purposes of this Agreement, "Telephone Numbers" includes all telephone numbers and fax numbers used in connection with the Franchise Business, including in connection with advertising and marketing for the Franchise Business.
For purposes of this Agreement, "Electronic Media" means the Internet, email, websites, mobile applications, social networks, wikis, podcasts, online forums, content sharing communities, blogging, other social media accounts or participations (including Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram), mobile technology, and other digital media, digital coupons, keyword or adword purchasing programs, search engine optimization, search engine marketing, and marketing using other forms of digital media, used in connection with the operation, advertising, and marketing of the Franchise Business.
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- Assignment of Telephone Numbers/Power of Attorney.
Franchisee assigns all Telephone Numbers to Franchisor or its successor or assign.
Franchisee hereby appoints an officer of Franchisor as Franchisee's attorney-in-fact to transfer the Telephone Numbers to Franchisor and to sign, on behalf of Franchisee, all documents necessary to accomplish the transfer.
- 3. Assignment of Electronic Media/Power of Attorney.
Franchisee assigns all Electronic Media to Franchisor or its successor or assign.
Franchisee also hereby appoints an officer of Franchisor as Franchisee's attorney-in-fact to transfer the Electronic Media to Franchisor and to sign, on behalf of Franchisee, all documents necessary to accomplish the transfer.
Source: Item 22 — CONTRACTS (FDD page 51)
What This Means (2024 FDD)
According to Azal Coffee's 2024 Franchise Disclosure Document, a franchisee must sign the Assignment of Telephone Numbers and Electronic Media agreement as part of obtaining a license to operate an Azal Coffee franchise. This agreement is required because, in consideration of Azal Coffee granting the franchise license, the franchisee agrees to assign all telephone numbers and electronic media associated with their Azal Coffee franchise business to Azal Coffee. This includes all telephone and fax numbers used for the business, including those used for advertising and marketing.
The agreement also covers a broad range of electronic media. This includes the Internet, email, websites, mobile applications, social networks, wikis, podcasts, online forums, content sharing communities, blogging, and other social media accounts on platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram. It also encompasses mobile technology, digital coupons, keyword or adword purchasing programs, search engine optimization, search engine marketing, and other forms of digital media used for the operation, advertising, and marketing of the Azal Coffee franchise business.
Furthermore, the franchisee appoints an officer of Azal Coffee as their attorney-in-fact to facilitate the transfer of both the telephone numbers and electronic media. This appointment grants the officer the authority to sign all necessary documents to complete the transfer on behalf of the franchisee. This assignment ensures that Azal Coffee maintains control over the brand's communication channels and digital presence, both during the franchise term and after any termination or expiration of the franchise agreement.