What standards must all advertising by an Azal Coffee franchisee meet?
Azal_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
We have the right to set advertising policies and procedures that you must follow. These advertising policies and procedures may include required promotions, limiting marketing to a certain area so that you are not directing marketing to another franchisee's area, and limiting the type of marketing that you may use.
All advertising by you in any medium, including signage, must be factual and dignified, must conform to our standards and specifications, and to the highest standards of ethical advertising practice, and must be approved by us in writing before it is used. You must submit to us for approval all marketing and promotion materials, including signage, prepared by you for the Franchise Business and not prepared by or previously approved by us. These materials must be submitted at least thirty (30) days before use. If we do not approve advertising submitted to us in writing within the thirty (30) day period, the advertising shall be deemed disapproved. We have the right to disapprove the use of any advertising materials by you at any time. You must discontinue the use of advertising materials immediately on receipt of our written notice, even if we previously approved the use of advertising materials. You must not use any advertising materials not approved by us. You agree to refrain from any business or advertising that may be injurious to our business, or the goodwill associated with the Franchise Marks and Franchise Systems and other Stores.
If specified by us, all of your advertising must contain notices of: (a) our website domain name or other Digital Marketing specified by us; (b) our toll-free telephone number; and/or (c) a statement regarding the availability of Azal Coffee franchises. To the extent possible, you must include the following language in all advertising: "Each Azal Coffee is independently owned and operated." All materials containing our proprietary Marks must include the designation service mark SM, trademark TM, registered trademark ®, copyright ©, or any other designation we specify.
Source: Item 22 — CONTRACTS (FDD page 51)
What This Means (2024 FDD)
According to Azal Coffee's 2024 Franchise Disclosure Document, any advertising that a franchisee creates must meet certain standards. All advertising, regardless of the medium, including signage, must be factual and dignified. It must also conform to Azal Coffee's standards and specifications, adhering to the highest standards of ethical advertising practices.
Before using any advertising or promotional materials, including signage, that the franchisee prepares, they must submit them to Azal Coffee for written approval at least thirty days before their intended use. If Azal Coffee does not provide written approval within this 30-day period, the advertising is considered disapproved. Azal Coffee retains the right to disapprove any advertising materials at any time, even if previously approved, and the franchisee must immediately stop using such materials upon receiving written notice.
The franchisee is prohibited from using any advertising materials not approved by Azal Coffee and must avoid any business or advertising that could harm Azal Coffee's business or the goodwill associated with its trademarks and systems. If specified by Azal Coffee, all advertising must include notices of Azal Coffee's website domain name or other digital marketing, its toll-free telephone number, and/or a statement regarding the availability of Azal Coffee franchises. To the extent possible, all advertising should include the statement: "Each Azal Coffee is independently owned and operated." All materials containing Azal Coffee's proprietary marks must include the appropriate designation (SM, TM, ®, or ©) as specified by Azal Coffee.
These regulations ensure that all advertising associated with Azal Coffee maintains a consistent brand image and adheres to ethical standards, protecting both the franchisor's brand and the franchisee's investment. Prospective franchisees should be aware of these requirements and the potential costs associated with creating and submitting advertising materials for approval.