Will Azal Coffee provide franchisees with access to the Brand Standards Manual?
Azal_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
s licensed to operate under the Franchise Agreement will be referred to in this Agreement as the "Franchise Business."
2) Definitions.
- a) The term "Brand Standards Manual" shall mean all manuals or other written materials relating to the Systems or containing the Company's specifications.
- b) The term "Competing Business" shall mean any business that competes with a Store and/or is the same or similar to an Azal Coffee Store, including but not limited to a business that sells the same or similar coffee beverages, cold drinks, teas, baked goods, pastries, food products, coffee beans, or coffee accessories for dine-in, carry-out, catering, or delivery or other products that may be offered by Azal Coffee Stores now or in the future.
- c) The term "Confidential Information" shall include, but shall not be limited to:
- i) Brand Standards Manuals, training methods and materials, operations methods, menus, recipes, food preparation techniques and other techniques, processes, policies, procedures, systems and data;
- ii) Knowledge and experience relating to Stores;
- iii) Advertising, marketing techniques and strategies, and advertising programs used in developing and operating Stores;
Source: Item 22 — CONTRACTS (FDD page 51)
What This Means (2024 FDD)
According to the 2024 Azal Coffee Franchise Disclosure Document, Azal Coffee franchisees will have access to the Brand Standards Manual. The Brand Standards Manual contains written materials relating to the Azal Coffee system or the company's specifications.
The Brand Standards Manual is considered confidential information. If the Franchise Agreement expires or terminates for any reason, the franchisee must cease using the Brand Standards Manual and return all copies to Azal Coffee.
Azal Coffee may require or authorize franchisees to use certain technology in connection with the Franchise Business, which may include posting the Brand Standards Manual and communication between Azal Coffee, franchisees, and customers. Franchisees must acquire and use the Franchise Technology specified by Azal Coffee in the Franchise Business and in the manner specified by them.