What is included in the definition of 'proprietary information' related to Azal Coffee?
Azal_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
gs to the Company or the Franchisor or relates to its business or systems of the Company or the Franchisor. This obligation will apply regardless of whether the information was prepared by me, the Company, the Franchisor, or a third party.
The term "Confidential Information" includes, but is not limited to: (i) "proprietary information," which includes, but is not limited to, knowledge and experience relating to Azal Coffee Stores; advertising, marketing techniques and strategies, and advertising programs used in developing and operating Azal Coffee Stores; computer software and similar technology and systems that have been or may be developed by or for the Company or the Franchisor, which is
proprietary to the Company or the Franchisor, including digital passwords and identifications and any source code of, and data, reports, and other printed materials generated by, the software or similar technology; the contents of the Brand Standards Manual; financial information, including but not limited to knowledge of the operating results and financial performance of Azal Coffee Stores; new ventures, pending projects and proposals, and product development information; other aspects of the Azal Coffee systems now or later revealed to you and all changes and enhancements in the Azal Coffee systems, even if developed by you; and other property that the Company or the Franchisor describes as being Confidential Information or that is confidential, unique and/or not generally known or available to the public, including but not limited to, information regarding the Company's or the Franchisor's methods, equipment, and materials relating to the development, marketing, and operation of the Company's business of a Azal Coffee Store; (ii) "trade secret" information which includes any knowledge, ideas, concepts, recipes, techniques, computer programs, systems manuals, installation guides, reports, technical manuals, operation manuals, and training programs relating to the establishment, development, operation and maintenance of the Company's business, Franchisor's business, or an Azal Coffee Store; (iii) "customer information" which includes information about current and prospective customers of the Company or the Franchisor, including any list that contains the names, addresses and telephone numbers, and other contact information of the Company's or Franchisor's current or prospective customers, and specific information about these customers or prospective customers such as number of employees, general needs, order history, contact information, and customer contacts or referral sources; and (iv) "supplier information" which includes product source information and information about current and prospective carriers, suppliers, vendors, agencies, or providers of the Company or the Franchisor, including the names, addresses and telephone numbers of any such suppliers and the terms of any contracts or arrangements between the Company or the Franchisor and such suppliers.
Source: Item 23 — RECEIPTS (FDD pages 51–204)
What This Means (2024 FDD)
According to Azal Coffee's 2024 Franchise Disclosure Document, proprietary information is a subset of confidential information and includes several key elements. It encompasses knowledge and experience related to Azal Coffee stores, covering advertising, marketing techniques, strategies, and programs used in their development and operation. Additionally, it includes computer software, similar technology, and systems developed by or for Azal Coffee.
Proprietary information also includes digital passwords and identifications, any source code, data, reports, and printed materials generated by software or similar technology. The contents of the Brand Standards Manual, financial information (including operating results and financial performance), new ventures, pending projects, proposals, and product development information are also considered proprietary. Any other aspects of the Azal Coffee systems, including changes and enhancements, are included, even if developed by the franchisee.
Furthermore, proprietary information includes anything Azal Coffee or the franchisor describes as confidential, unique, or not generally known to the public. This covers methods, equipment, and materials related to the development, marketing, and operation of Azal Coffee stores. The definition extends to trade secrets, customer information, and supplier information, ensuring comprehensive protection of Azal Coffee's business assets and competitive edge.