What is the franchisee's payment obligation if they participate in joint advertising for Azal Coffee?

According to Azal Coffee's 2024 Franchise Disclosure Document, if a franchisee participates in joint advertising, they are required to pay their proportionate share of each advertisement.

This means that the franchisee's financial obligation is directly tied to the extent of their involvement in the joint advertising efforts. The more they participate, the larger their share of the advertising costs will be. This arrangement ensures that advertising expenses are distributed fairly among participating franchisees, based on their level of engagement.

It's important to note that the amounts spent on joint advertising, along with local advertising, cooperative advertising, and any promotional programs specified by Azal Coffee, will count towards the franchisee's minimum local advertising obligations. This provides some flexibility in how franchisees can meet their advertising requirements, allowing them to choose the most effective methods for their local market while also participating in broader, coordinated campaigns. Franchisees should clarify with Azal Coffee how the proportionate share is calculated and what mechanisms are in place to ensure transparency and accountability in the joint advertising program.