Is an Azal Coffee franchisee allowed to solicit business through toll-free numbers?
Azal_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
If specified by us, all of your advertising must contain notices of: (a) our website domain name or other Digital Marketing specified by us; (b) our toll-free telephone number; and/or (c) a statement regarding the availability of Azal Coffee franchises. To the extent possible, you must include the following language in all advertising: "Each Azal Coffee is independently owned and operated." All materials containing our proprietary Marks must include the designation service mark SM, trademark TM, registered trademark ®, copyright ©, or any other designation we specify.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 42)
What This Means (2024 FDD)
According to Azal Coffee's 2024 Franchise Disclosure Document, franchisees may be required to include a toll-free number in their advertising if specified by the franchisor. However, all advertising materials, including those containing a toll-free number, must adhere to Azal Coffee's standards and specifications and receive written approval before use.
The FDD states that Azal Coffee has the right to set advertising policies and procedures that franchisees must follow. These policies may include required promotions, limitations on marketing areas to avoid overlap with other franchisees, and restrictions on the types of marketing used. This means that while franchisees might be permitted to use toll-free numbers, their use is subject to Azal Coffee's oversight and approval.
Azal Coffee retains the right to disapprove any advertising materials at any time, even if previously approved, and franchisees must immediately cease using disapproved materials upon written notice. Additionally, franchisees are obligated to refrain from any business or advertising practices that could harm Azal Coffee's business or goodwill. This level of control allows Azal Coffee to maintain brand consistency and protect its reputation across all franchise locations.