In the Azal Coffee franchise agreement, what do the terms 'we,' 'us,' and 'our' refer to?
Azal_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
o | | Franchisor and "you" and "your" refers to Franchisee. | | |
ARTICLE 1 - INTRODUCTION
1.1 Franchise Systems.
We and our affiliates, as the result of the expenditure of time, skill, effort, and money, have developed a coffee café that specializes in Yemeni-grown coffee and that sells coffee based beverages, cold drinks, teas, coffee beans, coffee accessories, pastries, baked goods, and other related items, all of which constitute trade secrets and are identified by the public with Azal Coffee products; prescribed exterior and interior design, decor, seating, fixtures, and furnishings; standards and specifications for products and supplies; service standards; uniform standards, specifications, and procedures for operations; training and assistance; and advertising and promotional programs (collectively "Systems"); all of which may be changed, improved, and further developed by us. The Systems we specify for use by the store concept to be licensed to you under to this Agreement are referred to as the "Franchise Systems."
1.2 Franchise Marks and Trade Dress.
Source: Item 22 — CONTRACTS (FDD page 51)
What This Means (2024 FDD)
According to the 2024 Azal Coffee Franchise Disclosure Document, the terms 'we,' 'us,' and 'our' refer to Durar Investment, LLC, the franchisor. These terms are used throughout the franchise agreement to denote the rights, responsibilities, and actions of Azal Coffee as the entity granting the franchise.
For a prospective franchisee, understanding this definition is crucial because it clarifies who is making the decisions, providing support, and setting the standards for the Azal Coffee franchise system. For instance, Azal Coffee has the right to change, improve, and further develop the Systems used by the store concept. Similarly, Azal Coffee identifies its store concept through trademarks, service marks, trade names, logos and other marks.
This definition ensures that franchisees understand that Azal Coffee (Durar Investment, LLC) is the ultimate authority in matters pertaining to the franchise agreement and the Azal Coffee brand. Franchisees should pay close attention to all clauses in the franchise agreement where these terms are used to fully understand their obligations and the franchisor's rights.