Must all advertising or promotional programs and materials used by an advertising cooperative for Azal Coffee franchises be approved in advance by Azal Coffee?

According to Azal Coffee's 2024 Franchise Disclosure Document, all advertising and promotional materials used by an advertising cooperative must receive prior approval from Azal Coffee. This requirement ensures that all advertising aligns with the brand's standards and policies.

Specifically, Section 9.6 outlines the advertising standards and the approval process. Azal Coffee retains the right to set advertising policies and procedures that franchisees must adhere to. These policies may include required promotions, restrictions on marketing to specific areas to avoid overlap with other franchisees, and limitations on the types of marketing used.

This approval process extends to advertising cooperatives, meaning that any advertising or promotional programs they develop must also be submitted for approval. This ensures that the cooperative's efforts are consistent with Azal Coffee's overall marketing strategy and brand image. Azal Coffee may also require the advertising cooperative to coordinate with them or an agency they designate for local, regional, or national advertising campaigns.