Who administers the gift card programs for Azal Coffee?
Azal_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
You must participate in all gift cards, electronic gift or money cards (E-cards), frequency cards, awards or loyalty programs, or other programs specified by us and you must honor all cards, awards, and other programs issued by us or by other franchisees in accordance with our policies. You acknowledge and agree that your participation in those programs is integral to the Franchise Systems and to the success of those programs. We or a person designated by us will administer all gift and E-card or other programs specified by us. We retain the right to retain and use for our benefit any breakage from gift cards. We may charge an administrative fee for administrating those programs. We will have the right to charge you liquidated damages under Section 15.7 for each week that you fail to participate in any of these programs specified by us.
Source: Item 22 — CONTRACTS (FDD page 51)
What This Means (2024 FDD)
According to Azal Coffee's 2024 Franchise Disclosure Document, the company or a person designated by them will administer all gift cards, electronic gift cards (E-cards), or other programs specified by Azal Coffee. As a franchisee, you are required to participate in all gift card, E-card, frequency card, awards, loyalty programs, or other programs that Azal Coffee specifies. You must also honor all cards, awards, and other programs issued by Azal Coffee or by other franchisees, according to Azal Coffee's policies.
Azal Coffee emphasizes that participation in these programs is crucial to the overall franchise system and their success. Azal Coffee also retains the right to keep and use any breakage from gift cards for their own benefit. Breakage refers to the value of gift cards that are never redeemed.
Furthermore, Azal Coffee may charge an administrative fee for managing these programs. If a franchisee fails to participate in any of the programs specified by Azal Coffee, they may be subject to liquidated damages under Section 15.7 for each week of non-compliance. This underscores the importance of adhering to Azal Coffee's policies regarding gift card and loyalty programs.