Under what conditions can Aw franchisees use the marks on the internet?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
You must not obtain or register any domain names incorporating the Marks. You must not use the Marks in a website or in any other manner on the Internet without our prior written consent. You must not use any of the Marks on the Internet in any directory listing or advertising without our prior written consent. You must not make any reference to or any association with the Marks on any social media site, social network, blog, or other on-line venue or in any other manner on the Internet without our prior written consent. If any use of the Marks on the Internet is specifically permitted in the Operations Manual, you must conform your use completely to all of the applicable standards and procedures in the Operations Manual.
Source: Item 13 — TRADEMARKS (FDD pages 30–32)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, franchisees must obtain prior written consent from Aw before using any of Aw's marks on the internet. This restriction applies to various online platforms, including websites, directory listings, advertising, social media sites, blogs, and other online venues.
Even if Aw specifically permits the use of its marks on the internet, such as in the Operations Manual, franchisees must strictly adhere to all applicable standards and procedures outlined in the manual. This requirement ensures that the marks are used consistently and in accordance with Aw's brand standards.
Franchisees are also prohibited from registering domain names that incorporate Aw's marks. This measure protects Aw's online brand identity and prevents potential customer confusion. Furthermore, franchisees must immediately notify Aw in writing of any apparent infringement or challenge to the use of any mark. Aw retains sole discretion to take any action it deems appropriate to protect its marks and control any related legal proceedings.