What specific actions are Aw franchisees prohibited from taking regarding the marks on social media without prior written consent?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
You must not obtain or register any domain names incorporating the Marks. You must not use the Marks in a website or in any other manner on the Internet without our prior written consent. You must not use any of the Marks on the Internet in any directory listing or advertising without our prior written consent. You must not make any reference to or any association with the Marks on any social media site, social network, blog, or other on-line venue or in any other manner on the Internet without our prior written consent. If any use of the Marks on the Internet is specifically permitted in the Operations Manual, you must conform your use completely to all of the applicable standards and procedures in the Operations Manual.
Source: Item 13 — TRADEMARKS (FDD pages 30–32)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, franchisees are restricted from referencing or associating with Aw's marks on social media sites, social networks, blogs, or other online venues without obtaining prior written consent from Aw. This restriction extends to any other manner of internet use as well. However, if the Operations Manual specifically permits certain uses of the marks online, franchisees must adhere strictly to all applicable standards and procedures outlined in the manual.
This policy has significant implications for prospective Aw franchisees. It means that franchisees cannot freely promote their Papa Ray's Pizza Restaurant using social media or other online platforms without first getting approval from Aw. This control allows Aw to maintain brand consistency and manage its online reputation.
The requirement for prior written consent ensures that all online marketing and social media activities align with Aw's overall brand strategy. While this may seem restrictive, it protects the brand's image and prevents franchisees from making unauthorized claims or misrepresentations. Franchisees need to be proactive in seeking approval for their online activities and familiarizing themselves with the guidelines in the Operations Manual.
Many franchise systems have similar policies regarding trademark usage and online marketing. It is a common practice for franchisors to maintain control over how their brand is represented to the public. Prospective franchisees should carefully review the Operations Manual and communicate with Aw to understand the specific requirements and procedures for online marketing and social media use.