Does Aw have sole discretion in determining if advertising is in good taste?

According to Aw's 2025 Franchise Disclosure Document, Aw retains sole discretion in determining whether advertising is in good taste. Specifically, all advertising used by franchisees must be completely factual, conform to the highest standards of ethical advertising, and be in good taste, as determined solely by Aw. This applies to local advertising, marketing, and promotional materials that the franchisee creates themselves.

This means that a prospective Aw franchisee must adhere to Aw's standards of 'good taste' in all advertising and promotional materials. If Aw disapproves of the materials, the franchisee is prohibited from using them. The FDD states that if a franchisee does not receive written approval within thirty (30) days from the date Aw receives the materials, the materials will be deemed to have been disapproved.

This clause gives Aw significant control over the brand's image and reputation. It ensures that all advertising aligns with Aw's vision and standards. While this protects brand consistency, it also means franchisees have limited autonomy in their local advertising efforts and must factor in the time required for corporate approval. Franchisees should seek clarity from Aw regarding specific guidelines or examples of what they consider to be 'in good taste' to avoid potential conflicts or delays.