What sections in the Aw Franchise Agreement address the franchisee's obligations concerning advertising?

According to Aw's 2025 Franchise Disclosure Document, Item 9 outlines the franchisee's obligations under the franchise agreement. Specifically, it points to Section 12 of the Franchise Agreement as the section that details the franchisee's obligations related to advertising.

This means that prospective Aw franchisees should carefully review Section 12 of the Franchise Agreement to fully understand their responsibilities regarding advertising. This section likely covers aspects such as the types of advertising franchisees are required to participate in, any restrictions on their advertising activities, and the approval processes for advertising materials.

Understanding these obligations is crucial for franchisees as it directly impacts their ability to market their Aw franchise and attract customers. Non-compliance with the advertising guidelines outlined in Section 12 could potentially lead to penalties or other consequences as defined in the agreement. Therefore, a thorough review of this section is essential during the due diligence process.