Does Aw provide guidelines regarding the Grand Opening Advertising Campaign?

According to Aw's 2025 Franchise Disclosure Document, Aw will provide franchisees with guidelines regarding the Grand Opening Advertising Campaign. This campaign must be conducted during the first 90 weeks of operation.

This suggests that Aw recognizes the importance of a strong launch for new franchise locations and provides support to ensure a successful opening. The fact that the campaign spans the first 90 weeks indicates a focus on sustained marketing efforts beyond just the initial opening day.

Prospective franchisees should inquire about the specifics of these guidelines, including the types of advertising activities recommended, the budget allocation for the campaign, and any required contributions to a marketing fund or advertising cooperative. Understanding these details will help franchisees plan their initial marketing strategy and budget effectively.