Does Aw provide guidance on advertising and promotional programs for Papa Ray's Pizza Restaurants?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
ing will be described in detail later in this item.
During your operation of Papa Ray's Pizza Restaurant, we will do the following:
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- Provide on-site start-up assistance and training to you, your manager and employees at your Papa Ray's Pizza Restaurant for 3 days around the time you open for business. (Franchise Agreement, Section 5.2.)
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- Provide guidelines regarding the Grand Opening Advertising Campaign that you must conduct during the first 90 weeks of operation. (Franchise Agreement, Section 4.7)
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- Furnish you with guidance and assistance in the operation of your Papa Ray's Pizza Restaurant as we deem appropriate. Operating assistance may consist of advice and guidance with respect to: sale of products and provision of services; specifications, standards and operating procedures used in Papa Ray's Pizza Restaurants; food preparation and presentation methods; purchasing approved fixtures, furniture, equipment, signs, inventory products, operating materials and supplies; advertising and promotional programs; administrative, bookkeeping, accounting, sales and general operating procedures; and employee training programs. This guidance will be furnished in the Operations Manual (defined below), lists of approved suppliers, other written materials, electronic communication, consultations by phone and/or consultations at our office or at your Papa Ray's Pizza Restaurant. (Franchise Agreement, Section 6.1)
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- Upon your request and at our sole discretion, we will send a representative to your Papa Ray's Pizza Restaurant to provide additional guidance and assistance for a fee. We may require this additional guidance and assistance if you are not operating your Papa Ray's Pizza Restaurant in compliance with the Franchise Agreement. (Franchise Agreement, Section 6.1)
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- Loan to you, during the term of the Franchise Agreement, one copy of an operating and procedures manual, which may consist of one or more manuals, in written or electronic form, for Papa Ray's Pizza Restaurants (the "Operations Manual"), containing mandatory and suggested specifications, standards and operating procedures prescribed from time to time by us for Papa Ray's Pizza Restaurants and information on other obligations you have under the Franchise Agreement. The Operations Manual may be modified at any time to reflect changes in the System, including additions to and deletions from authorized products and services, specifications, standards and operating procedures of a Papa Ray's Pizza Restaurant and under the Franchise Agreement. (Franchise Agreement, Section 6.2) The table of contents of the Operations Manual as of the date of this Disclosure Document is attached to this Disclosure Document as Exhibit E. Currently, the Operations Manual has a total of 156 pages. We are currently in the process of revising the Operations Manual.
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- Issue, modify and supplement the standards, specifications and procedures for purchasing and for the operation of Papa Ray's Pizza Restaurants. (Franchise Agreement, Section 11)
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Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, Aw does provide guidance and assistance to franchisees in the operation of their Papa Ray's Pizza Restaurant, which includes advertising and promotional programs. Aw may offer advice and guidance regarding the sale of products and services, operating procedures, food preparation, purchasing, and employee training programs. This support is provided through the Operations Manual, lists of approved suppliers, written materials, electronic communication, and consultations.
Aw also provides guidelines regarding the Grand Opening Advertising Campaign that franchisees must conduct during the first 90 weeks of operation. Franchisees are required to submit all advertising and promotional materials not already approved by Aw for approval, and Aw has 30 days to review these materials. If the advertising is not approved within 30 days, it is deemed disapproved, and the franchisee cannot use it.
Additionally, Aw may designate or approve the establishment of local or regional advertising cooperatives, where franchisees in a specific area can develop cooperative advertising programs. Franchisees are required to contribute to these cooperatives as determined by the members, and these payments can be credited toward local advertising expense requirements. Aw has the power to form, change, dissolve, or merge these cooperatives, and Papa Ray's Pizza Restaurants owned by Aw or its affiliates will also participate in these cooperatives.