Does Aw have the option to furnish advice and guidance with respect to the grand opening program?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
us with copies of all insurance policies required by Paragraph 11.12 of this Agreement. You must have met the foregoing requirements and opened your Papa Ray's Pizza Restaurant within twelve (12) months of the Agreement Date.
- 4.7 Grand Opening Advertising, Marketing and Promotional Program. You agree to conduct a grand opening advertising, marketing and promotional program for the Papa Ray's Pizza Restaurant during the first ninety (90) days after the opening of the Papa Ray's Pizza Restaurant and to spend no less than Fifteen Thousand Dollars ($15,000.00). We agree to furnish you advice and guidance with respect to the grand opening program. We may, if we choose,
designate particular suppliers for your use in conducting the grand opening program or we may provide you with samples of advertising and promotional materials to be used.
Source: Item 22 — CONTRACTS (FDD pages 39–40)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, Aw will furnish advice and guidance regarding the grand opening program. As part of the franchise agreement, the franchisee must conduct a grand opening advertising, marketing, and promotional program for their Papa Ray's Pizza Restaurant during the first 90 days after opening, with a minimum spend of $15,000.00.
Aw retains the option to designate particular suppliers for the franchisee to use during the grand opening program. Alternatively, Aw may provide samples of advertising and promotional materials. However, all materials used in the grand opening program must be approved by Aw. The franchisee is required to provide evidence of their grand opening advertising expenditures within 120 days after the restaurant opens.
This setup allows Aw to maintain brand consistency and quality control over marketing efforts, while also providing support to the franchisee in launching their business. The franchisee benefits from Aw's experience and resources, but must also adhere to Aw's guidelines and obtain approval for all promotional materials. The $15,000 minimum spending requirement ensures a significant initial marketing push, but also represents a substantial upfront cost for the franchisee.