When is the National Marketing Fund contribution due for an Aw franchise?

According to Aw's 2025 Franchise Disclosure Document, the National Marketing Fund contribution is due weekly. Specifically, it is payable on Wednesday of each week, covering the gross revenue from the preceding Monday through Sunday. This payment is made via electronic transfer, aligning with the royalty fee schedule.

Aw franchisees must contribute 2% of their gross revenue to the Marketing Fund. This fund is used for advertising, marketing, and promotional activities deemed necessary by Aw. The purpose of the Marketing Fund is to enhance the goodwill and public image of Aw restaurants.

The electronic transfer system requires franchisees to authorize Aw to transfer or debit funds from their business account. Franchisees must submit a statement of gross revenue each Tuesday for the previous Monday through Sunday. If a franchisee fails to report gross revenue, Aw may transfer an amount equal to 120% of the last payment made for royalty and Marketing Fund contributions. This ensures consistent contributions to the Marketing Fund and royalty payments.

Prospective Aw franchisees should be aware of these weekly payment obligations and ensure they have the necessary systems in place for accurate reporting and electronic transfers. Understanding the Marketing Fund contribution requirements is crucial for managing the financial aspects of the franchise.