Are Aw franchisees allowed to engage in advertising that may be harmful to the brand or other franchisees?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use any advertising or promotional materials that we have disapproved.
All advertising you use must be completely factual, in good taste (as determined in our sole discretion), and must conform to the highest standards of ethical advertising.
You agree to refrain from any advertising, marketing or promotion which may be harmful to your Papa Ray's Pizza Restaurant, our business, the goodwill associated with the Marks, and other Papa Ray's Pizza Restaurant franchisees.
Source: Item 22 — CONTRACTS (FDD pages 39–40)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, franchisees are prohibited from using advertising or promotional materials that Aw has disapproved. Furthermore, all advertising used by the franchisee must be completely factual, in good taste (as determined by Aw), and conform to the highest standards of ethical advertising.
Aw franchisees specifically agree to avoid any advertising, marketing, or promotion that could be harmful to the Papa Ray's Pizza Restaurant brand, Aw's business, the goodwill associated with its trademarks, or other Papa Ray's Pizza Restaurant franchisees. This restriction ensures that all advertising efforts support a consistent and positive brand image.
These stipulations are typical in franchising, as franchisors like Aw need to maintain brand consistency and protect their trademarks. By controlling advertising content, Aw aims to prevent misleading or damaging claims that could negatively impact the entire franchise system. Franchisees must, therefore, ensure that all advertising materials align with Aw's standards and receive approval before use.