Is an Aw franchisee required to display the Marks prominently in operating their Papa Ray's Pizza Restaurant?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.2 Limitations On Your Use of Marks. You agree to use the Marks as the sole identification of your Papa Ray's Pizza Restaurant, except that you must display at your Papa Ray's Pizza Restaurant, in a form we prescribe, notices identifying yourself as the independent owner of your Papa Ray's Pizza Restaurant pursuant to a Franchise Agreement with us. You may not use or register any Mark as part of any corporate or trade name or with any prefix, suffix or other modifying words, terms, designs or symbols (other than logos and additional trademarks and service marks licensed to you under this Agreement), or in any modified form. You may not apply to register or register any Mark in any forum. You may not use any Mark in connection with the sale of any unauthorized product or service or in any other manner we have not expressly authorized in writing. You agree to display the Marks prominently and in the manner we prescribe in operating your Papa Ray's Pizza Restaurant, including signs and forms, and in connection with advertising and promotional materials. You also agree to use only notices of trademark or service mark registrations and copyrights as we specify and to obtain any fictitious or assumed name or "doing business as" registrations that are required under applicable law.
Source: Item 22 — CONTRACTS (FDD pages 39–40)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, franchisees are required to display Aw's Marks prominently when operating their Papa Ray's Pizza Restaurant. Specifically, the franchise agreement mandates that franchisees use the Marks as the sole identification of their Papa Ray's Pizza Restaurant.
This includes displaying the Marks on signs, forms, and in connection with advertising and promotional materials. Aw also specifies the manner in which these Marks must be displayed. Franchisees must also use only the trademark or service mark registrations and copyrights as specified by Aw and obtain any required fictitious or assumed name registrations.
These stipulations ensure brand consistency and protect Aw's trademarks. By mandating prominent display and controlling the usage of its Marks, Aw aims to maintain a uniform brand image across all franchise locations. This is a common practice in franchising, as brand recognition and consistency are crucial for attracting and retaining customers. Failure to comply with these requirements could result in a breach of the franchise agreement.