Is an Aw franchisee required to cooperate with Aw's market research programs?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
We may conduct market research and testing to determine consumer trends and the salability of new products and services. You must cooperate by participating in our market research programs and providing us with reports and information regarding that market research.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 33–34)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, franchisees are required to cooperate with Aw's market research programs. Aw may conduct market research and testing to understand consumer trends and the potential success of new products and services. As a franchisee, you must participate in these programs and provide reports and information related to the market research.
This requirement ensures that Aw can gather comprehensive data to make informed decisions about product offerings and marketing strategies. By participating, franchisees contribute to the overall success and adaptability of the Aw system. This cooperation helps Aw stay competitive and responsive to changing consumer preferences.
Failing to cooperate with Aw's market research programs could be a breach of the franchise agreement, potentially leading to penalties or other consequences. Therefore, it is essential for prospective franchisees to understand this obligation and be prepared to actively engage in market research activities as directed by Aw.