What expenses are included in the equipment/signage/furniture/fixtures estimate for an Aw franchise?

According to Aw's 2025 Franchise Disclosure Document, the estimated cost for equipment, signage, furniture, and fixtures ranges from $57,500 to $143,750. This estimate encompasses a variety of items necessary to operate an Aw restaurant. These include kitchen equipment such as ovens, mixers, prep tables, and walk-in freezers, as well as related fixtures. The estimate also covers tables and chairs for the dining area, small wares needed for food preparation and service, and both indoor and outdoor signage to promote the business. Additionally, the estimate includes the cost of office equipment, excluding the computer system.

The FDD notes that the lower end of the estimate assumes the franchisee will purchase used kitchen equipment with warranties, rather than new equipment. This can significantly reduce the initial investment required. The specific suppliers for these items will be designated and approved by Aw.

Prospective franchisees should carefully consider the condition and source of their equipment purchases to manage costs effectively. Balancing the upfront savings of used equipment against potential maintenance and replacement costs is crucial. Additionally, franchisees should confirm with Aw which suppliers are approved and whether there are any specific requirements for signage or furniture to ensure compliance with brand standards.