Which exhibit to the Aw franchise agreement covers the collateral assignment of telephone number and social media accounts?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
EXHIBIT 4: Collateral Assignment of Telephone Number and Social Media Accounts
Source: Item 22 — CONTRACTS (FDD pages 39–40)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, Exhibit 4 to the franchise agreement specifically covers the collateral assignment of telephone numbers and social media accounts. This exhibit outlines the terms and conditions under which a franchisee's telephone numbers and social media accounts are conditionally assigned to Aw.
This assignment ensures that Aw maintains control over the brand's presence and customer communication channels. Upon termination or expiration of the franchise agreement, Aw can ensure a seamless transition of these assets. This is particularly important for maintaining brand consistency and customer relationships.
The franchisee acknowledges Aw's sole right and interest in all telephone numbers and directory listings associated with the brand. By signing Exhibit 4, the franchisee appoints Aw as their attorney-in-fact to direct the transfer of these assets. This provision allows Aw to take necessary steps to transfer the telephone numbers and social media accounts if the franchisee fails to do so, ensuring Aw can maintain control over these important assets.
This requirement is typical in franchising, as franchisors need to protect their brand identity and customer relationships. By controlling the telephone numbers and social media accounts, Aw can ensure that customers continue to receive consistent information and service, even after a franchise location changes ownership or ceases operation.