What is the estimated range for grand opening advertising expenses for an Aw franchise?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Expenditure | Amount- Range Estimated | Method of Payment | When Payable | To Whom Payment is Made |
|---|---|---|---|---|
| Grand Opening | $15,000 - | As incurred | During the 90 | Suppliers |
| Advertising (Note 10) | $30,000 | days after opening |
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- Grand Opening Advertising. You must spend a minimum of $15,000 on a grand opening advertising campaign during the first 90 days of operation of your Papa Ray's Pizza Restaurant. You must follow our guidelines for the grand opening advertising, marketing and promotional programs and get our prior approval of advertising used. We may require that you use designated suppliers for grand opening advertising.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 16–19)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, the estimated range for grand opening advertising expenses is between $15,000 and $30,000. This expenditure must occur within the first 90 days after the Aw restaurant opens.
The FDD specifies that Aw franchisees must adhere to the franchisor's guidelines for grand opening advertising, marketing, and promotional programs. Furthermore, all advertising materials require prior approval from Aw. The document also indicates that Aw may require franchisees to use designated suppliers for grand opening advertising.
This requirement ensures that the grand opening advertising aligns with Aw's brand standards and marketing strategies. While the franchisee must spend at least $15,000, the potential to spend up to $30,000 allows for flexibility in tailoring the campaign to the local market. Franchisees should factor in these advertising costs when planning their initial investment and budget. It is important to clarify with Aw which suppliers are designated and what the approval process entails to ensure compliance and effective use of the advertising budget.