What is the duration of the grand opening advertising campaign for Aw restaurants before the monthly local advertising requirement begins?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
eg)
development of advertising, marketing and promotional materials or the placement of advertising. Except as expressly provided in this Paragraph 12.1, we assume no direct or indirect liability or obligation to you with respect to the maintenance, direction, or administration of the Marketing Fund.
- 12.2 Local Advertising. Once you have completed the grand opening advertising campaign d
Source: Item 22 — CONTRACTS (FDD pages 39–40)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, franchisees are required to conduct a grand opening advertising campaign for the first 90 days (three months) of operation. Following this initial period, the franchisee must then spend a minimum of $3,800 per month on local advertising, marketing, and promotion throughout the term of the franchise agreement.
This means that for the first three months, Aw franchisees will focus on a larger, one-time grand opening campaign. After this initial burst, the advertising strategy shifts to a consistent monthly spend on local marketing efforts. This ongoing monthly expenditure is in addition to any contributions the franchisee makes to the Marketing Fund.
Prospective Aw franchisees should budget accordingly, understanding that there will be a significant upfront cost for the grand opening, followed by a sustained monthly advertising commitment. It is important to note that all local advertising, marketing, and promotional materials must be approved by Aw, ensuring brand consistency. Franchisees must also provide accurate accounting of their monthly local advertising expenditures to Aw on a quarterly basis.