What is the duration of the grand opening advertising campaign for a new Aw franchise?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
d us with copies of all insurance policies required by Paragraph 11.12 of this Agreement. You must have met the foregoing requirements and opened your Papa Ray's Pizza Restaurant within twelve (12) months of the Agreement Date.
- 4.7 Grand Opening Advertising, Marketing and Promotional Program. You agree to conduct a grand opening advertising, marketing and promotional program for the Papa Ray's Pizza Restaurant during the first ninety (90) days after the opening of the Papa Ray's Pizza Restaurant and to spend no less than Fifteen Thousand Dollars ($15,000.00). We agree to furnish you advice and guidance with respect to the grand opening program. We may, if we choose,
designate particular suppliers for your use in conducting the grand opening program or we may provide you with samples of advertising and promotional materials to be used.
Source: Item 22 — CONTRACTS (FDD pages 39–40)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, franchisees are required to conduct a grand opening advertising, marketing, and promotional program for their Papa Ray's Pizza Restaurant. This campaign must take place during the first ninety (90) days after the restaurant opens.
Aw franchisees are expected to spend a minimum of $15,000 on this grand opening program. Aw will provide advice and guidance regarding the program, and may also designate particular suppliers or provide samples of advertising and promotional materials. However, all materials used in the grand opening program must be approved by Aw.
Within one hundred twenty (120) days after opening, franchisees must provide Aw with evidence of their grand opening advertising expenditures. This ensures compliance with the advertising requirements and allows Aw to monitor the franchisee's adherence to the brand's marketing standards. After the grand opening campaign, franchisees are required to spend a minimum of $3,800 per month on local advertising.