What authorization does the assignment of social media accounts constitute to the social media companies in the Aw franchise agreement?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------| | This Assignment shall constitute authorization to the appropriate telephone company to change | | | and transfer to Franchisor/Assignee all of Assignor's rights in and to the use of said business | | | telephone lines to the appropriate social media companies to change and transfer to | | | Franchisor/Assignee all of Assignor's rights in and to the use of said social media account, and | | | Assignor hereby irrevocably appoints and authorizes Franchisor/Assignee to act as Assignor's | | | attorney-in-fact and hereby empowers Franchisor/Assignee to execute such instruments in the | | | Assignee's name in order to give full effect to this Assignment and to effectuate any transfer. | | | Upon the Assignment, the Assignee hereby assumes the performance of all of the terms, covenants | if Assignee had originally been issued such social media accounts.
Source: Item 22 — CONTRACTS (FDD pages 39–40)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, the assignment of social media accounts constitutes authorization to the social media companies to change and transfer all of the franchisee's rights in the use of the social media accounts to Aw. The franchisee irrevocably appoints and authorizes Aw to act as the franchisee's attorney-in-fact to execute instruments in the franchisee's name to give full effect to the assignment and effectuate any transfer.
Upon assignment, Aw assumes the performance of all terms, covenants, and conditions of the social media companies with respect to the social media accounts with full force and effect as if Aw had originally been issued such social media accounts.
This means that Aw has the power to take control of the franchisee's social media accounts and manage them as if they were initially Aw's accounts. This transfer of rights ensures that Aw can maintain brand consistency and control over its online presence, even at the local franchise level. The franchisee gives up control of these accounts and authorizes Aw to make changes and manage them.