Does Aw administration training cover social media marketing?
Aw Franchise · 2025 FDDAnswer from 2025 FDD Document
| Franchise Training Requirements 90 | Administration | 111 |
|---|---|---|
| Rayyan's Orientation 91 | Book Keeping | 112 |
| Additional Training 93 | Inventory | 115 |
| Franchise Meetings 94 | Tax Information | 118 |
| Hiring Employees 95 | Accountant | 120 |
| Manager's Position 96 | Reports Audits and Inspections | 122 |
| Cashier's Position 98 | Franchise Reports | 123 |
| Cook's Position 99 | Records | 124 |
| Driver's Position 100 | Audits | 126 |
| Site Selection 101 | Inspections | 127 |
| Area / Demographics 102 | Marketing | 128 |
| Store Size 103 | Menus | 129 |
| Choosing the Right Layout 105 | Social Media | 131 |
| Setting up the Restaurant 108 | Email Marketing | 132 |
| F.O.H. Design 109 | Text Messaging | 133 |
| B.O.H. Design 113 | Merchandising | 134 |
| Security Procedures 116 | Pricing | 135 |
| Keys and Locks 117 | Menu Item Cost | 136 |
| Alarm System 118 | Coupons | 138 |
| Store Safe 119 | Merchandise | 139 |
| Change Safe or Lock Box 110 | Insurance Requirements | 140 |
| General Insurance | 141 | |
| Risk Management | 142 | |
| Franchise Site Security | 143 | |
| Reporting Incidents | 144 | |
Source: Item 23 — RECEIPTS (FDD pages 40–131)
What This Means (2025 FDD)
According to Aw's 2025 Franchise Disclosure Document, administration training does include social media. The training also covers other marketing strategies such as email marketing and text messaging.
This suggests that Aw recognizes the importance of digital marketing in today's business environment. For a prospective franchisee, this means that the initial training will equip them with the knowledge to manage and execute social media campaigns, which can be a cost-effective way to reach customers and build brand awareness.
In addition to social media, Aw's administration training also covers a range of other essential topics, including bookkeeping, inventory management, tax information, reports, audits, inspections, menus, and pricing. This comprehensive approach to training indicates that Aw is committed to providing franchisees with the tools and knowledge they need to operate their businesses effectively. Franchisees should confirm the depth and frequency of social media training to ensure it meets their needs.