What action must an Aw franchisee take regarding fictitious or assumed name registrations related to the Marks after termination or expiration?

According to Aw's 2025 Franchise Disclosure Document, after the termination or expiration of the franchise agreement, a franchisee must promptly take action to cancel all fictitious or assumed name, "doing business as," or equivalent registrations related to the use of Aw's marks. This requirement ensures that the franchisee ceases all association with the Aw brand and prevents any potential confusion among customers.

This provision is a standard practice in franchising, as it protects Aw's brand identity and prevents former franchisees from operating under a similar name or implying an ongoing affiliation. By canceling these registrations, the franchisee relinquishes any legal claim to operate under a name that includes Aw's trademarks or service marks.

For a prospective Aw franchisee, this means understanding that upon termination or expiration of the franchise agreement, they must take immediate steps to legally disassociate their business from the Aw brand. Failure to do so could result in legal action from Aw to protect its trademarks and brand reputation. It is important to be aware of these obligations and to factor in the costs and administrative tasks associated with these cancellations when considering the franchise opportunity.