What is the 'System' that Auntie Annes franchisees are licensed to use?

According to Auntie Annes's 2024 Franchise Disclosure Document, the 'System' refers to the distinctive business format, specifications, and operating procedures that Auntie Annes and its affiliates have developed and own. This system is related to the development, establishment, and operation of food-related businesses. These businesses offer approved products, such as hand-rolled soft pretzels, specialty products featuring soft pretzel dough, lemonade and other frozen and non-frozen drink products, under the primary trademark AUNTIE ANNE'S®.

For a prospective franchisee, this means that when you invest in an Auntie Annes franchise, you are not just buying the right to use the Auntie Annes name. You are also gaining access to a comprehensive system that includes everything from the recipes for the approved products to the operational methods and processes needed to run the business. This system is designed to provide a consistent customer experience and maintain the brand's standards across all locations.

The franchise agreement ensures that franchisees adhere to this 'System' to maintain uniformity and quality. This adherence protects the brand's reputation and ensures that customers receive the same products and services regardless of the location they visit. The 'System' is a critical component of the Auntie Annes franchise, and franchisees are expected to follow it closely to ensure the success of their business and the overall brand.