What services are covered by the Ordering Support Fee for an Auntie Annes franchise?
Auntie_Annes Franchise · 2024 FDDAnswer from 2024 FDD Document
tor retains 7.75% or 12% of the value of a gift card purchased from a retailer other than a Shop (with the percentage varying by retailer). If a gift card is redeemed in your Shop, we will reimburse the redeemed amount minus the 7.75% or 12% administrative fee retained by the |
| Type of Fee1, 3 | Amount | Date Due | Remarks |
|---|---|---|---|
| vendor. In addition, currently, you must pay our designated gift card processor $4.50 per Shop per month to cover unlimited transactions and settlement processing. | |||
| Loyalty App Fee | Currently, $51 per month | As incurred | You are required to participate in our loyalty program. This fee is payable to us or a vendor that we designate for use of our designated loyalty app. The fee is subject to change. |
| Online Ordering Fee | Currently, $45 per month, plus a per transaction fee (estimated to be less than $0.02 per transaction) and additional charges based on services subscribed to | As incurred | You must participate in our online ordering program. This fee is payable to us or a vendor that we designate. We may change the fee from time to time and may charge additional fees. |
| Ordering Support Fee | A reasonable fee, which will vary based on the services provided. Currently, 3% of the pre-tax transaction amount for each transaction that is processed through our online ordering system. | Payment Due Date | We require you to pay to us, our affiliates, and/or one or more third parties that we designate, an ordering support fee, in an amount and at the times that we specify, for various ordering support services that we will provide or arrange for our affiliates or third parties to provide, such as services related to online and catering ordering platforms, call center(s), ordering and delivery management services, and catering rewards programs. We may include in the fee our and our affiliates' costs and administrative expenses related to procuring, providing, and/or developing the services, including without limitation the costs of integrating such services with the Computer System. We may modify this fee (including by changing it to a fixed fee per transaction) and the included products and services from time to time. |
| Technology Fee | Our then-current fee, which may be based on a percentage of Net Sales, fixed fees, and/or usage fees. Currently, we do not collect this fee. | As incurred | We may require you to pay us, or a third party we designate, a Technology Fee to defra |
Source: Item 6 — OTHER FEES (FDD pages 30–44)
What This Means (2024 FDD)
According to Auntie Anne's 2024 Franchise Disclosure Document, the Ordering Support Fee covers various ordering support services. These services include those related to online and catering ordering platforms, call center(s), ordering and delivery management services, and catering rewards programs.
The Ordering Support Fee is a reasonable fee that will vary based on the services provided. Currently, this fee is 3% of the pre-tax transaction amount for each transaction that is processed through Auntie Anne's online ordering system. This fee is paid to Auntie Anne's, their affiliates, and/or one or more third parties that they designate.
Auntie Anne's may include in the fee their and their affiliates' costs and administrative expenses related to procuring, providing, and/or developing the services, including the costs of integrating such services with the Computer System. Auntie Anne's also retains the right to modify this fee, including changing it to a fixed fee per transaction, and the included products and services from time to time. This means the franchisee should stay updated on any changes to the fee structure and the services covered.