What is the purpose of the Franchise Advisory Council (FAC) established by Auntie Annes?
Auntie_Annes Franchise · 2024 FDDAnswer from 2024 FDD Document
We have established the FAC to use as a sounding board on issues that affect the System in the areas of brand development, franchise support, new business, marketing, product, design, equipment, operations and new revenue channels. The address for the FAC is 5620 Glenridge Drive NE, Atlanta, GA 30342. The FAC does not maintain a separate telephone number, email address or website.
Source: Item 20 — OUTLETS AND FRANCHISE INFORMATION (FDD pages 95–105)
What This Means (2024 FDD)
According to Auntie Anne's 2024 Franchise Disclosure Document, the Franchise Advisory Council (FAC) serves as a sounding board for the company on matters affecting the franchise system. Specifically, the FAC provides input and feedback on issues related to brand development, franchise support, new business initiatives, marketing strategies, product development, store design, equipment, operations, and the creation of new revenue channels.
For a prospective franchisee, this means that Auntie Anne's has a formal mechanism for gathering franchisee perspectives on key aspects of the business. The FAC allows franchisees to have their voices heard on important decisions that can impact their operations and profitability. This can be a valuable resource for franchisees to influence the direction of the brand and ensure that their concerns are addressed.
The address for the FAC is 5620 Glenridge Drive NE, Atlanta, GA 30342. The FDD specifies that the FAC does not maintain a separate telephone number, email address, or website. A prospective franchisee may want to ask Auntie Anne's how franchisees are selected to participate in the FAC and how often the council meets.