What is the Auntie Annes franchisee's obligation regarding Customer Card Programs?
Auntie_Annes Franchise · 2024 FDDAnswer from 2024 FDD Document
- 12.9 Customer Card Programs.
At your expense, you must fully participate in gift card programs, loyalty programs, credit card programs, customer tracking programs, incentive programs, reward programs, and other types of programs ("Customer Card Programs") that we develop or designate to support and promote the System.
You must comply with all our procedures and policies for Customer Card Programs in the Manuals.
You will, at your sole expense, promptly install at the Franchised Business any acceptance system for Customer Card Programs and/or hardware and software necessary for Customer Card Programs to operate with the Computer System.
You must also obtain any services and supplies we require in connection with Customer Card Programs and pay all fees charged by us, our affiliates, or our Approved
Suppliers in connection with Customer Card Programs. Customer Card Programs may use aspects of the Computer System.
Source: Item 22 — CONTRACTS (FDD page 106)
What This Means (2024 FDD)
According to Auntie Anne's 2024 Franchise Disclosure Document, franchisees are required to participate fully in Customer Card Programs that Auntie Anne's develops or designates to support and promote the system. These Customer Card Programs include gift card programs, loyalty programs, credit card programs, customer tracking programs, incentive programs, reward programs, and other types of programs. The franchisee bears the expense of participating in these programs.
To fulfill this obligation, Auntie Anne's franchisees must comply with all procedures and policies for Customer Card Programs as outlined in the manuals. This includes promptly installing any acceptance system, hardware, and software necessary for the Customer Card Programs to operate with the computer system at the franchised business.
Furthermore, franchisees are responsible for obtaining any services and supplies required in connection with Customer Card Programs. They must also pay all fees charged by Auntie Anne's, its affiliates, or approved suppliers related to these programs. Since Customer Card Programs may utilize aspects of the computer system, franchisees need to ensure their systems are compatible and up-to-date.